ANN ARBOR, Mich.--()--Automation holds the potential to shape a better world: from advancing industry to building greater environmental resilience and expanding access to healthcare. Whether through AI or robotics, automation is already woven into daily life and can offer promising solutions to some of society's most pressing challenges. By thinking creatively about how to deploy these technologies, automation can empower communities to thrive in safer, healthier, and more sustainable environments.

The Association for Advancing Automation (A3) is pleased to announce a new branded film series, produced by BBC StoryWorks Commercial Productions, exploring the role of automation technologies in shaping a more positive future. The series, Age of Automation, will tell stories of the individuals and communities responsible for, and benefiting from, these technologies – highlighting the power of automation to augment human potential.

If your organization has a story to share in line with the following themes, please submit your expression of interest by filling in this short form: https://www.bbcstudios.com/a3-series.

The series will address three key themes:

  1. An Industrial Transformation: How can robotics and AI enhance human output and safety in industries like agriculture, manufacturing, and construction? This chapter will explore how automation is reshaping industries to create opportunities for upskilling, advancing education, solving housing challenges, and enhancing logistics, driving progress in a rapidly changing world.
  2. A Resilient Future: How can automation and robotics lead the energy transition and build greater planetary resilience? This chapter will investigate how automation technologies are transforming industries to reduce environmental impacts, safeguard ecosystems, and drive more sustainable solutions for global challenges.
  3. A Healthy World: How is robotic-assisted healthcare improving patient outcomes and addressing shortages? This chapter will highlight how advancements in robotics, AI, and automation can transform devices, elder care, and healthcare delivery systems to create more equitable solutions for aging populations and prepare for future health challenges.

Taken together, by demonstrating real-world applications across agriculture, energy, construction, healthcare and beyond, this series will show how automation can improve safety and accessibility, lower environmental impacts, and amplify human ingenuity.

Age of Automation, slated for launch in 2025, will be hosted on a dedicated branded microsite on BBC.com, with a multi-platform digital campaign engaging relevant audiences from among the platform’s 165 million monthly browsers, amplified by A3 and its network.

BBC StoryWorks’ creative teams will collaborate directly with selected partners to produce vivid pieces of branded content for the campaign.

A selection of respondents will be invited to discuss engaging BBC StoryWorks’ creative teams to produce a branded piece for the series, which will require a fee determined by production variables. BBC StoryWorks’ development and production teams will work closely with selected organizations to create vivid pieces, and partners will be able to promote the content on their own channels as supported by BBC StoryWorks and A3.

For further information, please contact:
Diane Grasser, Series Developer at BBC StoryWorks: diane.grasser@bbc.com

About Association for Advancing Automation (A3)
The Association for Advancing Automation (A3) is the leading global advocate for the benefits of automating. A3 promotes automation technologies and ideas that transform the way business is done. Members of A3 represent over 1,300 manufacturers, component suppliers, system integrators, end users, academic institutions, research groups and consulting firms that drive automation forward worldwide.