SOMERSET, N.J., March 18, 2025 -- VCTI, the broadband expansion and network technology experts, today announced the launch of Broadband IQ^™, a new SaaS offering designed to help service providers quickly analyze the most profitable and strategic markets for network expansion, and develop accurate construction plans and budgets without sending teams into the field. The solution suite focuses on two critical decisions: Where to Build and How to Build. Service providers can access VCTI's data and analysis via a self-serve model and leverage VCTI's related services and expertise to interpret the information and build expansion plans.

"Our Sparklight Regions began using Broadband IQ late last year, and we're thrilled to see our Operations, Sales, and Engineering teams leveraging the tool to identify expansion opportunities and analyze key statistical data for faster, more informed decision-making. Broadband IQ has made us more agile and aware in our growing markets," said Doug Guthrie, VP of Systems Operations at Sparklight. "With its intuitive interface and seamless sharing capabilities, collaboration has reached new heights. The VCTI team has been an exceptional partner for many years, and I look forward to our continued success with Broadband IQ!"

Where to Build

Broadband IQ's "Where to Build" capabilities help service providers to accurately assess the broad universe of opportunities, highlighting high-value markets in hours, not weeks.  VCTI accesses critical data from a variety of sources to analyze the impact of existing fiber deployments, competitors, demographics, housing density, and more while also identifying the number of grant-eligible locations within the target footprint and up to six miles out. This can also help defend market share as providers get insight into which competitors can expand into their territory.

"BEAD is introducing a sense of urgency for service providers, as they must respond to these grant opportunities quickly, but still need to think strategically about their long-term growth," explained VCTI CEO Raj Singh. "Traditionally, assessing the growth opportunity in a given market has been laborious and expensive. With Broadband IQ, we have developed a solution that puts all of the relevant data right at the service provider's fingertips, allowing 24/7 access to vital market data, including insight into existing infrastructure and competitive inroads, so they can make smart decisions quickly."

How to Build

Leveraging AI, Broadband IQ allows service providers to make faster, data-driven decisions to seize market opportunities. The solution provides infrastructure mapping and terrain intelligence with guidance on construction implications, without the need to send anyone into the field for inspections. This allows service providers to plan and budget more effectively, enjoying a 20-30 percent improvement in capital efficiency.

Broadband IQ's expansion planning capabilities are driven by VCTI's ability to synthesize a broad range of data inputs and perform complex analyses quickly. This process transforms vast amounts of information, such as competitive and demographic trends, modeling of competitive overbuild impact, cost implications for aerial and underground deployment into clear, actionable insights so decisions can be made quickly.

"Service providers have traditionally had to balance the need for accurate cost estimates at the planning stage with the need for speed and agility to capture opportunities," continued Singh. "Now, with Broadband IQ, they can access relevant data and analysis in hours, not days or weeks, changing the game and turbo charging growth in the broadband industry."

About VCTI

VCTI offers a suite of SaaS-based applications that unlock the potential of service providers' broadband expansion investments. The Company uses cutting-edge data analytics to pinpoint regions with strong growth potential, while uncovering hidden opportunity within the existing footprint. This allows service providers to make business decisions quickly and decisively. A trusted partner to the most respected and innovative broadband and technology companies globally, VCTI is a privately held, global company headquartered in the US with offices in India. Learn more at www.vcti.io

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